You may have seen some celebrities tweeting pictures like the one above. Now, hockey fans in Chicago can enjoy these Stanley Cup… cakes as well.
Crumbs Bake Shop announced a partnership with NBC Sports Group and the NHL to create a one-of-kind campaign to promote the Stanley Cup playoffs on NBC Sports, celebrating the start of the 2013 Stanley Cup Playoffs.
As part of the “Because It’s The Cup” marketing campaign, Crumbs has created a limited edition set of “Stanley Cup(cakes).” The campaign, which encourages fans to ‘tweet before you eat,’ includes:
- All 16 playoff clubs to be sold at all Crumbs retail locations throughout the country.
- NBC/NHL/Crumbs co-branded mobile vehicle touring key playoff cities distributing the specially “iced” Cupcakes
This co-branded truck is going to be at Pioneer Court in Chicago on Monday, May 6, from 12-3 pm. and 5-7 pm. The cupcakes are also for sale at the Crumbs shops at West Madison, Lasalle Street, Oak Park, River North, and Water Tower.