According to reports, the NHL has signed a six-year partnership deal with Major League Baseball Advanced Media (MLBAM) to operate the NHL’s digital operations, streaming services and NHL Network. MLBAM and baseball’s overall media division will reportedly take over operations of the NHL an individual team websites, all mobile applications, and the GameCenter Live streaming video service.
The deal, valued at approximately $1.2B to the NHL over the course of the contract, will give the NHL an equity stake in MLBAM Tech, a third-party business. According to reports, MLBAM pay the NHL approximately $100M a year in rights fees to work with the league on programming and production.
The partnership will be formally announced during a conference call Tuesday afternoon featuring NHL Commissioner Gary Bettman, NHL COO John Collins, MLB Commissioner Rob Manfred and MLB President of Business & Media Bob Bowman. MLB is reportedly in the process of securing strategic investors to help accelerate the growth of MLBAM Tech, and the NHL will be now be part of that effort.