TSN is reporting on Monday afternoon that Adidas has won a long-term deal to make uniforms for the NHL teams beginning in the 2016-17 season. The current jersey contract is with Reebok, a sports brand owned by Adidas.
Adidas reportedly beat out Under Armour and Bauer for the NHL contract, according to TSN’s sources. TSN is also reporting that the new deal will see the rights fee double from the current contract in which Reebok pays the league about $35 million per season.
TSN also speculates that advertisements on jerseys may not be far away with Adidas taking over.