According to a SportsBusiness Journal report, the NHL is targeting $1 billion in additional revenues over the next three seasons. The report by SBJ, available here($), was broken down by NBC’s ProHockeyTalk on Tuesday.
The plan includes strategic increases in league-wide branding, including a documentary in the style of HBO’s 24/7 series that would run through the outdoor games and into the Olympics. SBJ reports that the NHL expects league-generated revenue to grow to “nearly 20 percent of league-wide hockey-related revenue.” As ProHockeyTalk notes, league-generated revenue made up only 7 percent of league-wide hockey-related revenue for the 2005-06 season.
The SBJ report also brings the idea of the World Cup back into the discussion. The league and players haven’t committed to the Olympics past 2014, and an international tournament with more NHL control might be in the cards moving forward.