On Monday night, I was privileged to be invited to an exclusive premier of the new Blackhawks championship book, “One Goal II.” We received the first copies of the book, and also viewed the Blu Ray version of the championship film, “17 Seconds.”
After viewing the film and spending time with the book, it is clear that the Blackhawks marketing department has once again outdone itself. Both pieces are a triumph, and worth every penny.
The book comes with a feature that has been getting a lot of buzz recently after it was previewed during a Hawks’ game broadcast earlier in the week. Inside the front cover, there’s a small video screen embedded, on which you can watch the two goals that ultimately won the Cup for the Blackhawks, and a second video that’s around five minutes in length.
It’s amazing; this isn’t a record-it-yourself birthday card. The video is crisp and the sound is clear. You can control the volume and move between videos easily with buttons embedded in the cover. Also, there’s a small hook-up at the top of the front cover so you can charge the “cover” when the battery runs low.
The book itself is glorious. The photography is incredible, and the writing is excellent as well. Bob Verdi is a personal favorite; his storytelling has few peers in any field of journalism in any city. But pieces added by other members of the Blackhawks’ staff are also excellent as well.
There are some differences between the DVD and Blu Ray versions of “17 Seconds.” Because the DVD is included in the book, it had to be done a full month before the Blu Ray had to be completed. With the additional time they had to produce the Blu Ray, they were able to include some additional features, including the entire visit to the White House and a 53-minute voiceover in which Bryan Bickell and Andrew Shaw watch the film and “provide commentary.”
I could continue telling you about the book and film, but I’ll simply conclude my review with two words: Buy Them.
During the presentation to the small group in attendance at the theWit Hotel last night, the Hawks’ representatives spoke about the levels of access they have with the organization. The players and organization allow cameras into places that not many other businesses, much less sports teams, would ever consider.
I was blown away considering a reality that has been taken for granted over the last four years.
The Blackhawks have BHTV online and, now, Banner Collective, an independent company that is mostly BHTV folks that now do media production for outside companies as well. The quality of media production, whether in print or video, coming from the Chicago Blackhawks is remarkable.
Now step back and consider that this is a franchise that didn’t televise home games less than a decade ago.
Kudos to the Blackhawks for getting it right. Again.
Now go buy the book and the DVD and/or Blu Ray.