On Wednesday, Sports Business Journal reported that more than $25M in sponsorships have been sold for the World Cup of Hockey.
Scotiabank will be the title sponsor for a fan village that will be free and open to the public for 10 days during the tournament, and SAP will have patches on the shoulders of the jerseys.
#WCH2016: @SAP will be official sponsor for all game-worn home and away jerseys for duration of the tournament. pic.twitter.com/5YfpMmxy5r
— NHL Public Relations (@PR_NHL) August 17, 2016
Jerseys went on sale at NHL.com on Aug. 12.
