NHL Approves Logos On Jerseys

You know those lovely United logos on the Blackhawks’ helmets? Get ready for logos on their iconic jerseys.

On Tuesday, Sportico first reported the National Hockey League will begin having advertisements on its jerseys for the 2022-23 season.

According to the report, the NHL board of governors unanimously voted to approve the new ad policy. Sportico reports clubs are now free to begin negotiating with potential sponsors.

According to ESPN, the placement of the ads on jerseys will be determined by each individual team.

The NHL has allowed ads on practice jerseys dating back to 2010.

The NBA started putting ads on the front of their jerseys for the 2017-18 season. Sportico reports the logos on NHL jerseys will need to fit in a rectangle measuring 3 inches by 3.5 inches, slightly larger than the logos on NBA jerseys.

18 thoughts on “NHL Approves Logos On Jerseys

  • August 17, 2021 at 1:21 pm
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    There are times I really dislike change and this would one of them. Inevitable? Sure. Desired? Not usually.

  • August 17, 2021 at 1:59 pm
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    Tab – do you mean the ads should fit in the 3 x3.5″ rectangle or the logos?

    That seems small for the Hawks logo

  • August 17, 2021 at 2:56 pm
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    The logo for the ads placed on the jerseys have to fit in that size, Wrap

  • August 17, 2021 at 3:10 pm
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    Thanks Tab for the clarification- got it

  • August 17, 2021 at 3:46 pm
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    Ugh. I hate it.

  • August 17, 2021 at 6:16 pm
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    Could be worse, they could make them look like race car drivers.

  • August 17, 2021 at 7:39 pm
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    It’s just the beginning…..Money ,Money, that’s the most important for team owners Players, it’s like the climate change its happening and nothing we can do about it.

  • August 17, 2021 at 8:50 pm
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    The owners I would assume are bleeding $$ because of the COVID. So I cannot blame them for getting some revenue back with the advertising. If they make more $$ the salary cap will rise.

  • August 17, 2021 at 9:18 pm
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    One logo and that’s all. Preferably on one sleeve or back of the collar.

  • August 17, 2021 at 9:59 pm
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    I don’t mind the smaller ads, let’s just hope they don’t get as bad as the European leagues.

  • August 18, 2021 at 4:29 am
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    Told you so

  • August 18, 2021 at 5:27 am
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    Oh well.

  • August 18, 2021 at 7:03 am
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    If it allows the Cap to be raised and ticket prices to stabilize, it is good for the players as well. What major sport do the star players max out at $12 mm?

  • August 18, 2021 at 7:08 am
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    Sadly, it was inevitable.

    If anyone is a marketing person, would appreciate hearing how you think any one logo stands out from the rest on a euro-league hockey jersey or NASCAR jumpsuit. To me it just becomes a **REALLY** ugly patchwork pattern.

  • August 18, 2021 at 9:55 am
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    Have I mentioned I hate change. There’s that word again – “hate”. So I better qualify my statement lest it be taken literally. I don’t hate ALL changes. For example, I don’t hate changing my underwear once or twice a year. I hope that clears up any possible misunderstandings.

    Now back to me hating change … change often results in more change which often results in even more change, and so on. The change to allow advertising on NHL uniforms already happened when corporate sponsorship was allowed to appear on helmets. – “UNITED” in the case of the Hawks, so that precedent was already set. Now comes the inevitable follow-up change to allow advertising on the uniform, with it being limited to a small patch. Is there anyone reading this who believes it will stop there?

    I don’t really mind the concept of advertising on the uniforms – my beef with it is where it will inevitably lead, which will something on the order of the skating billboards we see in the Euro leagues. From there it is but a small barely perceptible step to remove the iconic Indianhead logo, if for no other reason that it is valuable advertising space. Now, political reasons may force the removal of the Indianhead before the marketing department lays claim to the unused space, but the point is the wonderful iconic crest of the Hawks uniform is being made less iconic with the introduction of other stuff invading it’s space and with the notion it isn’t iconic in the first place so why not make money where we can.

    Have I mentioned I hate change.

  • August 18, 2021 at 1:24 pm
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    I Used to Hate them on the Euro Jerseys. But I have slowly come around.

    If done tastefully w Team jersey/colors– I actually think they look awesome now.
    And Add something- pardon the pun!

    I own Teuvo’s Jokerit Home Blue w/ some Logo’s — really a sweet jersey!

  • August 18, 2021 at 6:30 pm
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    Of course it will end up like The European jerseys $$$$$. Always follow the money

  • August 22, 2021 at 6:01 pm
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    Looking forward to seeing the PornHub ad on the VGK jerseys.

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