NHL Attaches Sponsors To Division Names

Remember when the four NHL divisions were the Smythe, Norris, Patrick and Adams?

Now, they’re the… Honda, Mass Mutual, Scotia and Discover.

Yes, seriously.

On Tuesday morning the NHL announced sponsor partners for the four realigned divisions during the 2021 regular season. The Chicago Blackhawks will play in the Discover NHL® Central Division.

77 thoughts on “NHL Attaches Sponsors To Division Names

  • January 5, 2021 at 12:00 pm

    Advertising on helmets and jerseys coming next.

  • January 5, 2021 at 12:09 pm

    i am guessing there are not many of us left whose first hawks game featured white boards and a white skating surface.

    i am not one of those “in my day” guys who hates life changes and progress and i don’t blame the nhl for finding every revenue stream available to them, especially under the current covid-19 conditions.

    i do offer a suggestion……. an “old time hockey night” once a year. all games played with white boards. plain, white ice, and sweaters with only team logos, names, and numbers. no ads to be seen anywhere.

    a remembrance of a kinder, gentler time when all of life wasn’t up for sale to the highest bidder.

  • January 5, 2021 at 12:46 pm

    That`s just crazy talk Hawks29.

  • January 5, 2021 at 1:24 pm

    Hawks29- also– no goalie masks and helmets.. one nite a year

  • January 5, 2021 at 1:42 pm

    Unfortunately commercialization brings in big bucks and rules. Naming a division is a non issue really when considering ways to recoop lost revenue. Hawks29 league likes to promote retro nights but a big part of that is the advertising revenue it creates, so doubt that idea works for them. Also I haven’t the slightest idea what that has to do with not wearing masks and helmets.

  • January 5, 2021 at 3:53 pm

    Ok with it. Once it gets back to normal maybe go back to the Norris division sponsored by Discover. Stickers on helmets ok if small like it is now. Nothing on jerseys thou.

    Side note. Anyone else find it funny that the USA jr team is sponsored by a Mexican theme restaurant chain?

  • January 5, 2021 at 4:24 pm

    Did the NHL front office not get the memo that 2020 is over?

  • January 5, 2021 at 5:26 pm

    I like the heritage night suggestion regarding no ads on the boards or the ice.

    Back to be a time when the best to ever play the game skated rings around everyone else, fought like a tiger, and did everything on the ice except play goalie.

  • January 5, 2021 at 7:03 pm

    If you gotta ask, the ballet is calling your name.

  • January 5, 2021 at 8:05 pm

    Fashion Shows Magrats here.

    Wheres the Facebook division.

  • January 5, 2021 at 8:07 pm

    Yes the piece between the glass should all be the same color in every rink to. Old School.

  • January 5, 2021 at 8:17 pm

    If it ends up being “The Central Division brought to you by Mastercard” people will still call it the Central Division.

  • January 5, 2021 at 8:33 pm

    Bowman makes well into the seven figures. And he loves himself very much.
    How about “Central Division brought to you by Stan Bowman”

  • January 5, 2021 at 9:26 pm

    Gotta go back to the Norris Adams Patrick and Smythe. If you need two more names for divisions go with Howe and Beliveau.

  • January 5, 2021 at 10:10 pm

    Real good USA vs Canada juniors championship game going on right now.Heading into the 3rd.Real physical.

  • January 5, 2021 at 11:01 pm

    U S A !

  • January 5, 2021 at 11:54 pm

    I know it is only 4 games but was is Florida going to do with Bob? I know he’s not a 10mil a year goalie. Maybe not even 5mil. Plus the bad news. It’s for 6 years.
    Let’s get Fluery to mentor Lankinen and others.

  • January 6, 2021 at 12:02 am

    Normally route for CAN even I live in US because of Toews. Was for FIN when Teravainen was there. Without Dach didnt want to see CAN win just because of that.

    CAN had Dach CAN wins.

  • January 6, 2021 at 12:05 am

    Like US winning equal share of times with CAN.

  • January 6, 2021 at 12:48 am

    Hawk 3rd rounder Landon Slaggert looked decent for USA tonight.Physical,hard skating,and a nose for the puck.Very noticeable.

  • January 6, 2021 at 2:42 am

    How did Slaggert compared to Barratt a yr ago. He plays the way Barratt plays then thats good for us. Two Barratts/Shaws in the making.

  • January 6, 2021 at 6:57 am

    Timw liked how Slaggert looked too, a year or 2 away yet but has potential. Thought he looked best of Blackhawks prospects for what a short tournament is worth. Krutil looked good on some shifts and brutal on others, work to do but could be a high a reward type prospect. Teply wasn’t dominant or a very physical type player. He didn’t look fast but never seemed to have problem kerping up, made some nice setups, looks to have a decent shot and got back a few times to help out defense caught out of position. Found he wasn’t really noticeable good or bad alot of the time when out there. Again short tournament on a thrown together team, hard to know how much it means.

    See Suter playing 2C between Kubalik and Shaw yesterday at camp scrimmages. Hope he can handle that, make him more valuable of signing.

  • January 6, 2021 at 8:53 am

    JR, Devon Levi wjc tournament allstar goalie for Canada is a 7th rd. pick of Florida as well.

  • January 6, 2021 at 10:10 am

    The NHL and the owners are entitled to secure other revenue streams. It’s their league, it’s their teams. I don’t like it, but I also don’t really care. Its the way of the world these days, and I suppose with Covid 19 providing a body blow to the NHL they are even more focused on unlocking revenue opportunities. It’s a business. Don’t ever forget that. Been a fan since the mid-70’s, and lived through Dollar Bill Wirtz. I’ll give the ruddy faced old man credit for one thing…he was a wicked smart business man…Dollar Bill would have endorsed this move.

  • January 6, 2021 at 11:34 am

    Many eveytime is FIN in world juniors I think what the Buckaroo we had him. A winner like Teravainen.

    Suter be good since/if Nylander isint longterm wise. That would balance that and be ok. Not in termsof Buckaroo but for the FW being a good player. Good luck to Suter.

  • January 6, 2021 at 3:55 pm

    Watched the last 2 USA juniors games. Slaggert was physical and was used in key defensive situations. However his skating seemed strained. He could not accelerate quickly and seems to skate like Strom. Once he gets going there is some speed, issue is that it take he a while to get moving.

  • January 6, 2021 at 4:44 pm

    After 2 days of training camp Hagel,Morrison,Kalynuk,and Mitchell are among those who are off to an impressive start.Nice to hear a little positive news early on.

  • January 6, 2021 at 9:33 pm

    It seems if Suter can handle it the line will be Kub Suter and Shaw

    3rd line when Soderberg joins probably
    Jan mark Wallmark Soderberg – good defensive line

    From WJC Askarov didn’t look like a top 11 pick although he’s still young of course

  • January 6, 2021 at 9:39 pm

    Dach for Canada was definitely missed on the ice but also in dressing room- he’s a presence already which bodes well for Hawks in future

    US played more like a team which is not surprising considering that had 16 players from USNDP

  • January 7, 2021 at 6:25 am

    Also looks like Highmore Kampf Carpenter be 4th line to start. The other 2 spots could keep a Pirri from waivers and have a spot for probably Hagel 1st, Entwistle, Kurashev, Chalupa and Lankinen to have opportunities get into lineup, plus injuries will happen.

    On defense Zadarov Boqvist and Dehaan Mitchell will be pairings to start, with Keith Murphy as top pair. Carlsson Kalynuk getting alot of time with 2 and 5 will be getting Nhl time at some point, injuries or if Boq or Mitch need time in Rfd. Seabrook when ready round out Nhl roster when ready. Seeler could be a taxi squad guy too. Unless in few days somebody really makes a huge case.

  • January 7, 2021 at 8:43 am

    Finally the way I see it is that when Toews and Seabrook come back their will not be a lot off place for the youth program ,we have like 2-3 spot maximum for the kids …so guys like Beaudin ,Regula Chalupa ,Entwistle Kurashev ,will Never get a really good chance to play this year Except iff there is many casualties ( it can hapend)
    Now about Toews ….. what I think is that he doesn’t have the same energy,mentally.i would not be surprise that he need to change Air and is non move clause …it’s just a feeling that he is not happy anymore with the Hawks …hopefully he can comeback and be part of the new waves in the next 2-3 years but I would not be surprise if he wants to continue with another organisation before the year ends. Just a feeling and hope I am wrong. Iff it’s is wish then just do it.
    Now ,,,my wish is to see Hagel ,Kalynuk Kurashev and Mitchell play Many games and Beaudin at least 9 games …he will probably be trade to Montreal.

  • January 7, 2021 at 11:10 am

    Jean,My hope is that your hunch on Toews being upset and sitting out because of a youth movement are completely wrong.If that were remotely true I would hope that the Hawks would not allow him to play another shift for them.

  • January 7, 2021 at 11:28 am

    Toews is too much of competitor/leader/ team player to just sit out, he has an issue he is dealing with, time will tell how long that takes.

    Crawford hasn’t reported to Devils camp, concerns about his health, hopefully all works out good for him.

  • January 7, 2021 at 12:49 pm

    Would Win go for Laine and Roslovic for DeHaan Beaudin Teply & a #4

  • January 7, 2021 at 1:47 pm

    I ll sign that trade.

  • January 7, 2021 at 3:21 pm

    @JR Roman

    Feels light from our side. Not sure that Winnipeg calls us back with that offer. I don’t know how these things are valued, but it seems like we would need to pair 2 very high potential prospects, not just one with unclear upside and another with even less clear upside.

    But, start there.

  • January 7, 2021 at 4:51 pm

    JR, I doubt there’s a chance WIN would even get close to that deal. You might be able to get Roslovic for an injury prone d-man, a couple “B” level prospects and a 4th round pick. Not sure what the problem is in Win with Laine but he’s a top line winger who won’t come cheap – certainly not the group in your proposal – IMO.

  • January 7, 2021 at 5:45 pm

    Start with that/close to it and go from there. Add to it so its fair and see if we like it.

    Acquire good young players/prospects anyway without trading 1st.

  • January 7, 2021 at 5:55 pm

    Maybe add Barratt or/and Strome. We don’t have much but that #1 that should be very very high. Then I would not give up such a big package if we give the #1. We can always switch #1s so to still have a #1.

  • January 7, 2021 at 6:51 pm

    Hopefully the thought of trading the 2021 #1 pick never enters Stan’s brain. If he did trade the Hawks #1 pick next season – I would be forced to join the “tar and feather Stan” mob.

  • January 7, 2021 at 7:06 pm

    ER wouldn’t a signed Laine be as good as a #1. He is only 22. Then a signed Roslovic. Liked the quote that “prospects are suspects”. Those two would be closer to the perpetrator than a suspect. The clencher would be a swap of #1s. We would still get a pick and probably Win”s pick would be top 10 or 15. Win could end up 6th in that division.

  • January 7, 2021 at 7:38 pm

    Zero of chance of trading their first round pick in 2021. Zero.

  • January 7, 2021 at 7:47 pm

    If we let it play out and let’s just say Win and Hawks are in the bottom 5 records…….so you’re saying there a chance….

  • January 7, 2021 at 7:48 pm

    I love the idea of trading for Laine, but the Hawks offer probably has to start with Dach plus a first-especially since I’m sure the entire NHL has figured out that the Hawks pick this year will be in the lottery. Laine has already scored 138 goals and he’s still 22. If you want a player with an elite skill set who’s proven it over multiple seasons, you have to give up elite potential. I wouldn’t do that trade from the Hawks pov as much as I love Laine. Dach plus the player the Hawks draft in the 1st this year have the potential to at least replicate, if not exceed Laine’s production. Plus, if the Hawks are fortunate enough to draft a defenseman in the top 5-6 this year, I’d rather have the potential for both a number 1 center and a top pair defenseman than a winger. Number 1 centers and top pair defensemen are rarely made available since they’re so valuable to a franchise.. while even great wingers get moved(i.e.-Taylor Hall, Panarin, and Kessel to name a few recent examples).

  • January 7, 2021 at 8:18 pm

    We cant trade 1st pick because it could be top 3 gem like 77. Anything and everything/per say else what ever gives us more young wave core players.

    Do it do it.

  • January 7, 2021 at 8:20 pm

    Laine trade next yr from now when we donot need the 1st as much as this draft where were getting a top pair D guy.

    Our 2021 1st would be ok. No Dach or top pair D guy we get this draft in any trade.

  • January 7, 2021 at 8:24 pm

    Those hoping for Laine haven’t been paying attention to his game. He is a defensive liability, his scoring has dropped and he wants a big contract. We already have a few of those high scoring, defensive liability types. No interest to me. This isn’t the year to trade for anyone except younger prospects. Take our drubbing and get a high pick and work on freeing up some more cap space.

  • January 7, 2021 at 8:24 pm

    Or Laine is a ufa in 4 yrs? He can come here for free then and we ll be loaded by then.

  • January 7, 2021 at 8:28 pm

    Debrincat or Laine.

  • January 7, 2021 at 8:30 pm

    Meant to say
    Our 2022 1st would be ok. No Dach or top pair D guy we get this draft in any trade.

    Our 2021 1st would be ok. No Dach or top pair D guy we get this draft in any trade.

    If he is basically like Debrincat then maybe not the kind we need.

  • January 8, 2021 at 12:57 am

    When has Stan Bowman beaten Kevin Cheveldayoff on a trade ?
    Chevy fleeced him TWICE on Ladd.

    Steer Clear.

  • January 8, 2021 at 1:43 am

    Keep it simple for now.Roslovic wants out and the Jets want to move him.Lets get it done.We can always get a LAINE type in a couple of years after we get this train rolling again.Keep this summers draft pick.It is looking like at least a top 5 pick.

  • January 8, 2021 at 2:17 am

    So is Barzal not getting signed? Looks like they need to clear some cap space. I do not think it would a terrible idea if Blackhawks can clear some of their space; hopefully as part of another gainful trade, help out the islanders or any other team in fixing their cap space as well and I would think the Blackhawks can come out ahead. If I were a betting individual I would wager Barzal has an elite season. Islanders should be fun to watch.

  • January 8, 2021 at 5:44 am

    Isles have 8 guys making 5mil plus. Pretty sure Barzal wants to be number 9. We can help out and do everyone’s favorite reunion tour and take Ladd for 2.75 x 3 with assets. I don’t like the length of it. Does the M NMC follow Ladd if someone gets him?

  • January 8, 2021 at 6:58 am

    Good chance the Isles could be waiting until opening day and place Boychuk on ltir, then have 9.9m capspace to sign Barzal. Could sign him before then but waiting til opening day may be what they prefer.

  • January 8, 2021 at 8:03 am

    JR, I’m not in favor of acquiring Laine unless he somehow “falls in Stan’s lap” and that’s not going to happen. 1st round draft picks are off the table completely for at least the next 2-3 years and really any year unless a can’t pass up deal “falls in Stan’s lap” and we’ve already mentioned the probability of that happening. The Hawks should be in the hunt for the #1 overall pick in 2021 and 2022 and the players at the top of those drafts are what rebuilds are made out of.

    Back to Laine … scoring winger is not the Hawks primary or secondary need in this rebuild. Top pairing D-man and top-6 center (to eventually replace Toews) are the main two “gets” for the Hawks – not top-6 winger. In addition to not being a positional need for the Hawks, he is in the last year of his second contract making $6.75M which means he will want more than that to re-sign next year – and while $6.75M isn’t too high for the numbers he puts up – something higher could limit salary cap flexibility which could derail the rebuild before it’s completed.

    Now, if WPG would consider a DCat/Laine trade – then that might be worth it, but I’m pretty sure they would want more than just DCat and then it would be less worth it, depending what other pieces are involved.

  • January 8, 2021 at 9:04 am

    EB was thinking same thing if both Laine and Debrincat were struggling this year and a change of scenery help both type deal, then ok. Otherwise cost likely be more than risk be worth that he becomes what is hoped.

  • January 8, 2021 at 9:30 am

    Tim, thats the way.

    Honest, thats why I thought ISL would be better for Kane if he goes anywhere.

    But Blackhawks 4th Cup is more important then ISL 5th Cup.

  • January 8, 2021 at 9:37 am

    Youg uys think we ll still be that bad in the 22 season. I know were looking at 2 3 4 5 6 worst record spot this yr/21. Thinking were in that 6-15 range next yr. Would be better if were still in 2 3 4 5 6 range before ping pong balls and two more gems.

    January 8, 2021 at 8:03 am
    The Hawks should be in the hunt for the #1 overall pick in 2021 and 2022 and the players at the top of those drafts are what rebuilds are made out of.

  • January 8, 2021 at 10:03 am

    Iff Laine come to Chicago then Win will ask for DCat and Strome…Hawks will also get a Draft pick or a prospect…
    But we don’t really want to let go those 2 guy’s…
    I prefer to keep them here with the Hawks.
    Anybody has news from my favourite rookie ? Hagel

  • January 8, 2021 at 10:29 am

    Do both trades. Get the young player in separate trade. Then if Debrincat and Liane are both OFF FW and not good at D then its the same and if were not keeping Strome longterm anyways then its good for both teams. Were in the market for ‘hockey’ trades.

    And anything that adds to our young wave/core.

    Bring Laddy back for the 3rd time if its gains us good prospect. Right now were all about young wvae and protection with size.

    That would be a fun 2nd checking line after the 4th checking line agasint other teams 1st lines and 2nd checking line of 16 19 65.

  • January 8, 2021 at 10:33 am

    How about the 2nd line of checking lines our 16 19 65 line going against other teams 2nd bet OFF line and pinning them like Bo Nickal pins Ohio St top player in there own zone with the cycle game.

    These guys know the league and though 16 65 not in priome of prime yrs anymore can still be good/and are good and would work very well together as a line. Cycle and know exactly what to do and where to be on the ice.

  • January 8, 2021 at 10:47 am

    Ok I agree no trading 1st round picks unless another 1st round pick comes back in the same draft. Plus of course an asset. See what Ana gives us to take Backes”s money.

  • January 8, 2021 at 12:33 pm

    Hawks2010 Hagel on wing with Morrison and Enteistle in the middle, a line all 3 be getting long looks for a roster spot or callups at least. Few changes today, Suter Wallmark Kubalik line and Shaw Kurashev Janmark line too. Have to think Soderberg would have be in Kurashev’ s spot when gets visa cleared up unless Kurashev makes most of it.

    PP units #1 Kane Strome Cat Shaw and Boqvist
    #2 Suter Wallmark Kubalik Murphy Keith.

    Zadorov out again today Boqvist pairing with Beaudin and Dehaan Mitchell still together. Keith Murphy pairing today too. Kalynuk impressing as well as Teply finally after an unimpressive wjcs and along with Chalupa disappointing at camp first 3 days apparently.

  • January 8, 2021 at 2:56 pm

    echo a couple of people-no to Laine as it either means you’re giving up too much or the GM for the Jets is on drugs and gets fired on the spot.
    MS said it best- not the time to get a bit better and pay more big money to a star.
    Now take your lumps and do it right.

  • January 8, 2021 at 4:56 pm

    Mo, I do think they will be in the running for the #1 overall in 22 also. They may not end up with the worst record in either 21 or 22 but they will be bad enough to have more ping pong balls in the lottery than all but 2 or 3 teams.

    I don’t think we’ll be good enough defensively for the next couple years to climb out of the cellar – in all phases: goalie, d-corps, and overall team defense. If we’re legitimately rebuilding the d-corps – it will take at least several seasons for the young d-men to hit their stride – and that’s if the guys we’re counting on become those guys – no guarantees.

  • January 8, 2021 at 11:28 pm

    ER, not routing agasint us/other then this yr record wise. I would like and be better for us to get two top 5 skill draft players 21/22. Make up for last draft.

    Like these guys are saying we paid our dues now give us our F ing top 5 draft players. What do we have to do play without NHL goalies to get it done. OK we ll do that.

    I see the top 3 picks coming from 2 3 4 5 6 spot before ping pong balls. Most of time 1 spot doesnt get it and someone from 6-12 gets the 2nd or 3rd. So 2 3 4 5 6 spot is the place to be.

  • January 8, 2021 at 11:32 pm

    Whats wicked about that is if we do suck enough record wise for two yrs were looking at two more gems like 77. One a top pair D guy and another stud in ? position. Now that is loading the young wave. The nwe add the other top pair D guy ufa wise with Seabs caphit space



    Look the F out. Here come the Hawks!

  • January 8, 2021 at 11:35 pm

    and that’s if the guys we’re counting on become those guys – no guarantees.

    The good Lord blessed us with 19 88 dynasty. He wont leave us or 19 88 hanging for a 4th Cup. Not guaranteed 19 88 get 4th but we will with 77 others.

    When 19 88 are 38-40 the Blackhawks will be surging. Big time. Bet your butt/Rainman.

  • January 9, 2021 at 12:40 am

    Can Bellows be had if we take Ladd. Take half of Ladd’s money but give us Walhstrum and we’ll take all the money. Giving a body and nothing higher than a #5

  • January 9, 2021 at 10:36 am

    Ladd faster and better at D then Strome?

  • January 9, 2021 at 9:22 pm

    When mentioning islanders I was more referring to thomas hickey. Not sure how many salaries the Blackhawks are allowed to bury in the minors or how much of a cap hit hickey will be playing in the minors. Of course I’m also inferring the Blackhawks move an exposed Seattle player in a separate deal. I’ve posted about this numerous times so I will not dive into too many details here but Murphy can fetch a kings ransom of return. He may very well be the best defender available on the trade market….

  • January 9, 2021 at 10:11 pm

    Honest Guy, Hickeys minors caphit be 1.425m, be better idea than losing Murphy in expansi9n draft if he isn’t going to be protected i guess. Hickey and callup salary be about 1.5m less than Murphys caphit too.

  • January 10, 2021 at 1:05 am

    Yes yes. There is no excuse to lose a good player in expansion. With our excellent current position we need to be adding a good player/prospect from this expansion.

  • January 10, 2021 at 8:32 am

    Honest Guy, looks like Hickey would need to play 40 games, which may be pro rated to 28 games or so this season on Nhl roster, needed to qualify to be used to make them compliant. He had no Nhl games last year and rules say 1 defenseman who either played 40 games previous season or 70 games previous 2 seasons.

  • January 10, 2021 at 3:21 pm

    Ian I forgot about that game count. I did know he has played mostly In the minors the past two years. Well, should he ens up here which is unlikely play his as an extra skater if its prorated, this is a business. My understanding is he is liked in Ny by fans anyway. With two years left maybe he would turn into a good asset mentoring the youth in Rockford next year. Guy could extend his career here if such isnt already in the works on the island.

    Anyway hes one of the few examples of a player with a very low cap hit a team is actually trying to move. I look around the league and there are quite a few bad or at least not good contracts. Seattle should being some relief to all teams salary cap situation. While I think the Blackhawks are in good shape for the Seattle draft…..as I look at every mock draft it would seem the best,or one of the best anyway, players on Seattle will be from the Blackhawks….so while I stand by my word the Blackhawks are in good shape…they are, but put as asterisk on that statement because its not without making a roster move or two and managing roster exposure. Beating a dead horse Murphy is the obvious, easiest, and probably most valuable move. Easily a couple picks for Murphy including a first rounder. Probably the most valuable defenseman available to trade in the entire league, especially factoring in cap hit and the fact he is signed another year at a reasonable cap expenditure. Only downside might be the Seattle draft, which…I mean if a team is chasing the cup is it worth losing a season, and really more so just to avoid losing a single player, obviously not. On the flip side of the coin the Blackhawks should do anything they can to come out of this season and next in particular the Seattle draft shining. Takes some shrewdness but very very possible.

    Regarding roster exposure I’m looking specifically at Hagel and Carlsson. Do you not play them for x games to avoid exposure? Just some food for thought do not really have an opinion one way or other.

    Anyway I’ll throw another name out there as a low cap hit, er lower anyway, that a team is looking to move. John Moore of the Boston Bruins. John was born in Illinois if that matters. See there are lots of players out there that could snug their way in the Blackhawks salary cap given just one move elsewise. John would also meet the exposure requirements easily….well…playing as the 7th defenseman anywya.l…whatever put him on depth wing…

Leave a Reply

Your email address will not be published. Required fields are marked *