Report: Adidas Wins NHL Jersey Contract

TSN is reporting on Monday afternoon that Adidas has won a long-term deal to make uniforms for the NHL teams beginning in the 2016-17 season. The current jersey contract is with Reebok, a sports brand owned by Adidas.

Adidas reportedly beat out Under Armour and Bauer for the NHL contract, according to TSN’s sources. TSN is also reporting that the new deal will see the rights fee double from the current contract in which Reebok pays the league about $35 million per season.

TSN also speculates that advertisements on jerseys may not be far away with Adidas taking over.

9 thoughts on “Report: Adidas Wins NHL Jersey Contract

  • August 17, 2015 at 2:36 pm

    Say advertising on the jerseys ain’t so..please! From a guy in the ad business, some things should remain sacred. Peace out.

  • August 17, 2015 at 2:41 pm

    Can you say NASCAR? Crap plastered all over the place. Oh look its the Pizza Hut team vs WalMart.

  • August 17, 2015 at 2:49 pm

    Oh for days of:

    As the game grows, the little guys get bought out and buried. Too bad.

    31 days until camp starts……I think.

  • August 17, 2015 at 4:11 pm

    I dont think the NHL would do ads. Then again, look at AHL uniforms. They have ads and I havent heard a gripe about that. You already see ads plastered along the boards, and on the ice, and even superimposed on the glass behind the goalies. I don’t like the idea of ads on nhl jerseys, but if its a 2″x4″ patch I don’t think I’ll be kicking and screaming.

  • August 17, 2015 at 5:32 pm

    What if it’s a half dozen ads? The Indianhead sweater is the best in hockey if not all professional sports. To put anything else on it besides league related patches such as an all star patch or a winter classic patch is an insult to hockey fans old and new, sacreligious if you will. I wonder what these new ones will cost… $400? $500???

  • August 17, 2015 at 9:57 pm

    Ads on jerseys would be a travesty. Some of the European jerseys look hideous with all those patches. European football jerseys with the sponsors name 10 times bigger than the team name….putrid.

  • August 18, 2015 at 8:45 am

    OK, I’ll be the first to say it, the following ads will not be allowed on PK’s sweater:

    Trojans, ANY liquor ads, Showtime (cable channel), hair care products……

  • August 19, 2015 at 12:51 pm

    well none of the big 4 wants to be the first to don ads…but when the first one goes, i expect there will be a quick(1-2yr) follow through of the other 3 . it will be hideous regardless

  • August 19, 2015 at 2:40 pm

    Canadian Football League (CFL) already has ads now for several years and they are awful…hideous is not the word. I suppose the almighty buck wins out in the end and it is inevitable but it is a sellout anyway you spin it. It smacks of crony capitalism. Can you picture the NY Yankees with ads? Montreal Canadiens? Our cherished Indian Head, the finest in sports. The local hardware store and insurance broker sponsoring a pee-wee team is one thing, but this is an affront. Sadly I believe Ryandale is correct, once one of the big 4 does it the rest will fall. Maybe not baseball. Purists y’know.

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