A report from Sports Business Journal on Thursday morning indicates there could be a new revenue stream coming to the NHL soon.
SBJ reports the NHL’s Board of Governors could approve helmet ads for the 2020-21 season as early as Thursday.
According to the report, “the helmet ads for the upcoming season are primarily designed as a make good for naming rights sponsors and founding-level type partners, subject to league approval. The sticker placement of sponsors would be located on both sides of a player’s helmet, sources said, and only one brand would be allowed at a time on the helmet.”
A Board of Governors call is scheduled for Thursday.